What is Ed Hardy^® ? 1 2 3 4 Next » Ed Hardy^® is the internationally recognized fashion brand known for its trendy style combined with cutting edge, distinct fashion art. When fashion icon and marketing genius, Christian Audigier licensed the images of tattooist Don Ed Hardy^®, the widely popular Ed Hardy^® brand was born.

By launching Ed Hardy^®, Christian not only created a brand, but an inspirational lifestyle of fun and freedom. Audigier popularized tattoo art and images in everyday fashion. The Ed Hardy^® line is produced using exclusive flash Don Ed Hardy tattoos that discharge printed on vintage washed garments. This innovative couture-brand rose to exceptional popularity in record time and set a precedent in the fashion world by appealing to both genders, all ages and all races.